Our Mission
Simple, reliable incident command - accessible to every department and every individual.
Simple
Optic is designed for intuitive use in stressful environments. Accessing your command board should be simple. If a system is difficult to access, convoluted to learn, or complex to operate, incident commanders won't use it.
Reliable
The goal of Optic is to reduce as many points of failure as possible. No internet. No cellular service. No CAD connections. No required APIs. Optic operates fully offline with no external service or system dependencies. Open the app and go. Incident data is stored locally using atomic dual-file write operations to protect data integrity. Once an incident is running, it's designed to keep running.
Affordable
Everything in the fire service gets more expensive every year — apparatus, tools, equipment, and technology. Our goal is to ensure that a modern incident command system remains within reach of any budget. Whether you're a volunteer department or a large metropolitan agency, affordability matters. Monthly or annual subscription pricing is designed to remain accessible for agencies of all sizes — with no complex or burdensome enterprise contracts, no required hardware, and no vendor lock-in.
Accessible
Optic is distributed directly through the Apple iPad App Store and works on standard agency-issued iPads, including MDM-managed devices. No VPP requirements. No enterprise infrastructure. Just install and go.
Most of the time, most incidents go well.
But when they don't, how does your system perform?
Our Vision
Our vision for the fire service is simple: that every incident commander has a reliable system they trust when they need it most.
Whether an incident commander uses Optic, another digital tool, a dry-erase board, or paper, the goal is the same — access to a system that performs reliably and works for that commander under pressure.
We built Optic to be worthy of that trust, and to earn a place in the decision-making process when it matters most.
Our development is guided by our four core values and if a feature doesn't improve clarity, accountability, or decision-making at command, it doesn't belong.